marketing – On Writing

Non-Traditional Documentation

March 27, 2018November 17, 2022
Innovation, marketing, Technical Writing
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We writers live for words. But sometimes, more words are not what you need. I’ve been fascinated for years by non-traditional types of documentation, vehicles to convey information that are… um… not books or web pages. Publishers Clearinghouse is known for expertise in direct mail marketing. Opening an invitation from Publishers Clearinghouse is like opening […]

Would you talk to an ad on your phone?

March 5, 2018November 17, 2022
marketing, Speculation
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The true art of sales revolves around building relationships. If you don’t have a good relationship, it is much, much harder to gain the attention of the prospect or close the sale — and you won’t get repeat business. No doubt you’ve gotten the phone call from “Heather from Account Services,” who assures you that […]